Boehringer Ingelheim launches the “A Moment Before” campaign to promote zoonosis prevention on World Zoonosis Day

On the occasion of World Zoonosis Day, Boehringer Ingelheim reaffirms its commitment to prevention and animal health with the launch of “A Moment Before”, an awareness campaign that invites reflection on the importance of anticipating to prevent diseases that can be transmitted between vertebrate animals and humans.

Under a simple and approachable message, the campaign focuses on a key idea: acting beforehand makes a difference.

Just as putting on a seatbelt before driving or looking both ways before crossing a street are everyday actions that help prevent risks, early prevention is also essential to reduce the impact of zoonoses and protect both animal and human health.

The initiative is part of Boehringer Ingelheim’s commitment to prevention and early detection as a fundamental pillar to advance towards better animal health and contribute to the protection of public health.

From this perspective, the company works to promote solutions that help prevent diseases, foster animal welfare, and promote a comprehensive health approach based on collaboration among all involved parties.

Zoonoses are infectious diseases that can be naturally transmitted between animals and humans.

Their prevention requires coordinated action involving pet owners and caregivers, veterinarians, farmers, public administrations, and society as a whole.

Therefore, the campaign seeks to reinforce awareness of the role each person plays in reducing risks before they become a problem.

A campaign that focuses on the value of prevention

With “A Moment Before”, Boehringer Ingelheim has developed a set of informative content with the aim of:

• Bringing zoonosis prevention closer to diverse audiences.
• Promoting preventive habits from a close and accessible perspective.

The campaign includes the publication of a popular science article, information in the media, as well as a series of social media content that convey the central message of the initiative.

Additionally, the company will release a podcast distributed across its four specialized channels to delve into:

• The importance of prevention
• The role of veterinary medicine
• The need to promote a coordinated response to these types of diseases.

Commitment to prevention

Coinciding with World Zoonosis Day, celebrated on July 6, Boehringer Ingelheim reminds us that protecting animal health also contributes to protecting the health of people and communities.

Prevention, surveillance, education, and collaboration among all involved actors are essential tools to reduce the risk of disease transmission and promote safer coexistence between people and animals.

More information here.
Access the podcast now here.

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