Boehringer Ingelheim and its distribution network analyze the challenges of the animal health industry

• The company shared with its main distributors in Spain its strategic vision, the results of the first quarter, and new digital tools aimed at more effective collaboration in a context of increasing channel transformation.

Boehringer Ingelheim Animal Health Spain gathered on June 3 and 4 about thirty representatives of veterinary distribution in a meeting that highlighted the main challenges of the sector, as well as joint strategies to address them. The annual event is established as a key space for dialogue and collaboration between the company and its strategic partners.

The day was inaugurated by Elena Gratacós, General Manager of Boehringer Ingelheim Animal Health Spain, who shared the company’s vision on the challenges and opportunities of the sector and the essential role of distribution in conveying value to the veterinary community.

Throughout the meeting, the main business advances and priorities in the Companion and Production Animal segments were discussed, led by their managers Luis Santos and Maite Bastero, as well as the positive results of the first quarter.

New digital tools were also introduced to improve the operational efficiency of the distribution channel and facilitate the daily work of commercial teams. The day included a training session on non-verbal communication applied to the commercial environment, delivered by Juan Manuel García, a specialist in behavioral sciences.

Participants positively valued the meeting, highlighting the clarity of the messages, the usefulness of the content, and the approachable focus of the Boehringer Ingelheim team. This meeting is part of the company’s commitment to the development of the channel and its strategic role in the evolution of the sector.

About Boehringer Ingelheim – Animal Health

Boehringer Ingelheim adds value through innovation to prevent and treat diseases in animals. The company offers a wide range of vaccines, antiparasitics, and medications for companion animals, horses, and production animals for veterinarians, animal owners, farmers, and governments. As a leading company in animal health, at Boehringer Ingelheim we believe that the health of animals and humans is deeply and complexly connected. Therefore, we work every day to improve the health and welfare of animals, people, and the environment. You can find more information by clicking here