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WOW: Autonomous Weighing System That Enables Proactive Decision-Making and Increases Profitability
Polígono Industrial Romica, calle 1, Parcela 200 Apdo. 274 Albacete 02080 
(+34) 967 52 01 87 
| In livestock farming, measuring on time is making money.
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When you rely on occasional weighings, you react late: you don’t see trends, you stress the livestock, and you invest many hours of the team to obtain a snapshot.The WOW system (Weight Over Walk) changes that script…
You weigh daily and autonomously when the animals perform their usual routines (access to water or concentrate supply points), turning each step into useful data.
With this, you decide earlier, reduce management, and improve profitability without disturbing the herd.
WHAT IS WOW AND HOW DOES IT WORK?
WOW is an autonomous weighing system that allows:
Taking advantage of routines
Place the weighing platform in a mandatory passage (water/concentrate) so that the EID reader identifies each animal and the system records its weight without herding or mandatory stops.
Obtaining already refined data
Specific algorithms refine the different readings and upload the information to the cloud (Datamars Livestock).
From your mobile or computer, you can view weight curves, average daily gain, comparisons, and alerts.
If you want, you can add the automatic separation system that allows you to separate animals that meet your selection criteria (target weight, minimum ADG, etc.), leaving the rest undisturbed.
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Result: continuous and traceable measurement with 100% animal welfare and minimal burden for your team. |
WHAT BENEFITS DO WE OBSERVE WITH THE WOW SYSTEM?
1. LESS LABOR AND LESS STRESS
Weigh without herding and without penning the animals, animal welfare improves and management shrinkage is reduced.
Thus, the team can dedicate time to more valuable tasks.
2. DECISION WITH DAILY DATA, NOT WITH INTUITION
Trends are what rule. If you detect a weight drop, you correct today, not in weeks.
This anticipation translates into improvements in productive aspects, adjusted nutritional plans, and fewer surprises at the time of sales.
3. NUTRITION FINE-TUNED TO THE CENT
Every euro invested in feed must yield on the scale.
With WOW, you compare “before and after” a ration change and decide to maintain, increase, or decrease with evidence.
4. SELL AT THE OPTIMAL TIME WITHOUT TOUCHING THOSE NOT READY
With the automatic sorting system, you only separate those who meet the weight or ADG. The rest continue eating and gaining.
This way, you minimize opportunity losses and meet specifications with precision.
5. TRACEABILITY
Each reading is linked to an animal (EID), so you don’t just look at batch averages, but you see specific animals that stand out or are of concern.
6. TANGIBLE RETURN
The return comes through several ways: fewer working hours, less loss due to stress, better ration adjustment, and sales at the optimal time.
In comparable facilities, rapid return on investment has been achieved, especially when groups are far away or batches are numerous.
REAL CASES THAT EXCITE THE FARMER
Farms with large distances where losses are avoided
By avoiding long drives just for weighing, kilograms are recovered that were previously lost along the way and during the wait.
Years of drought
With daily weighings, supplementation is adjusted in time, maintaining their average daily gains despite climatic stress.
Semi-intensive finishing systems
Less staff is required for animal management and with less stress.
Mobile system
The Flexi/Mobile versions allow moving the unit in minutes, following the livestock as they change lots or water points.
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Beyond the context of these cases (extensive farms, harsh climates), the logic of its use also applies to Spain: every kilo you don’t lose due to management and every day you advance a decision thanks to obtaining objective data, counts. |
WOW ALSO FOR DAIRY CATTLE!
In dairy farms, weight is an early indicator of body condition.
Dairy WOW integrates the measurement into the flow of animals after milking: each cow is weighed without stopping the transit.
MODELS AND CONFIGURATIONS: FROM FIXED SYSTEM TO MOBILE SYSTEM
The WOW ecosystem offers options for different scenarios:
Prime/fixed installation: ideal if you have a very stable passage point (water, concentrate) and want to maximize the number of readings without moving the platform.
Flexi Mobile: designed to assemble and disassemble in minutes, depending on the location of the animals to be weighed.
Dairy WOW: specific for dairy farms, with smooth integration into the routine and data per cow in each session.
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They all share the same foundation: continuous weighing, EID identification, and automatic information sending to Datamars Livestock. |
WHAT REQUIREMENTS MUST WE MEET FOR ITS INSTALLATION?
In summary
Daily and autonomous weighing where the animals pass no matter what.
Individual real-time data to act at the moment, not afterwards.
Automatic separation system to separate according to specifications without moving those who shouldn’t be moved.
Animal welfare and traceability integrated into the natural flow of the farm.
Fast ROI by combining less productive loss, optimizing nutrition, and fewer working hours.
| WOW makes the important things simple: let the livestock walk, let the system weigh, and let the data guide your decisions. |
